We believe the secret to a successful email campaign is through attention to detail. That can be detail in the code, design, content, or the hidden detail.
What is a favicon?
A favicon is the little image that shows in your internet browser, alongside a website’s page title. Here’s the example you’ll be looking at right now:
When you send out email campaigns to your database, most likely you’ll include a ‘View online’ link. This displays your email in an internet browser. If you try clicking this link with any of the emails you have in your inbox, you’ll see a folded page image:
With attention to detail in mind, the addition of a favicon to your email campaigns makes a much more seamless brand experience.
How do you add a favicon to an email campaign?
Adding a favicon into your email needs just a single of code. Add this HTML code to the <head> of your email and voila, favicon inserted:
It’s supported everywhere, takes 2 seconds to add in and shows you have an attention for detail, so why wouldn’t you?