You may have stumbled across our Digital Optimisation Services page and want to understand a little bit more about what we can actually do for you.
This post goes in to some extra detail, but not so much that you fall asleep at the end.
Digital optimisation can include your other digital channels, such as email marketing, SEO improvements or PPC campaigns, to name but a few. Here we’ll focus on optimising specifically your website rather than these other channels.
Our team live and breathe data. We can support you in understanding the data you’re collecting, and help you gather the data you’re not collecting. If you want to know more about your visitor’s behaviour and what’s making them tick, get in touch.
Where is a visitor clicking, where are they dropping out on your form, what device are they converting on? These are all aspects that must be understood to help guide any improvements on the site.
User Experience (UX) and User Interface (UI)
Jumping in at the deep end – User Experience and User Interface.
Perfecting your customer’s experience and journey takes a solid understanding of design, layout and most importantly, psychology. Through pain-staking testing and micro-changes, across a wide range of industries, we’ve learned how to increase a customer’s potential to buy or convert. Techniques as basic as menu layout or item positioning fall under this bracket. On the more advanced spectrum, call to action weighting and form structure come in to play.
(Don’t worry, we can de-jargonise all of that for you.)
Aside from optimising your site for SEO as well as for usability, the technical performance of your site is an important element to optimise.
All search engines factor in how fast your website loads into their ranking algorithms. The easy solution is to reduce how many images and features you have on your site. But that leads to a reduced customer experience; we all want to see smart technology online, whether we notice it or not. So, why can’t you have both? Enter, Digital Peanut!
This is just the beginning. We mentioned at the start of this post that we won’t bore you – If you want to know more about how we can transform your website into a profitable platform, get in touch with us today.
a) Do the whole process of optimising your site, from setting up data collection, to analysing it, to actioning the required changes, or;
b) Give you the tools you need to find and know what ever you need to make yourself self-sufficient.