Find a Depot

Browse all depots

Popups started in the form of popup windows. These are the late ’90’s popups that were your payment window, or just an annoying advert or spam popup window. The introduction of safety features, as result of abusing the popup ability, meant they fizzled out.

The history of the popup window

In 1995, the inventor Ethan Zuckerman came up with the genius idea of popup windows. It wasn’t his intention to make them as incredibly annoying as they are now. He’s evenapologised publicly on The Atlanticwebsite (ironically, The Atlantic is a site guilty of using a popup ad window!). It was simply to make a tidy form of advertising. His idea had some financial backing and now almost all websites have tried, or are using, popup windows. Popups, for a short while at least, were useful. Ecommerce websites used them for newsletter sign ups, offering a percentage discount or value discount on their next purchase in return of signing up. That’s what people are happy to see in a pop up. If the popup doesn’t benefit your customer, don’t bother doing it. Even we tried running one for a very short period. We quickly realised it was just an annoyance, so we binned it. In present day, popups appear when you move your mouse to close a window, they appear when you land on a page covering the entire page and blacking out any content behind it, or if we name and shame The Atlantic, it’s a timed pop up with a paid advert that you can’t close until the timer ends. That’s the type of thing that annoys visitors!  

How Google will penalise popups

Here’s a little excerpt from Google on the matter

To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.     • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.     • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.     • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Translated, this means – Don’t make unnecessary intrusive banners or popups, unless they have a realpurpose, such as a login popup window. It’s as simple as that. Google were even kind enough to show some examples of what they’ll be penalising:

If you’re thinking of adding a popup or have one already, let us know so we can review it for you. The potential of capturing a few extra email addresses doesn’t outweigh the loss of traffic you’ll get from Google penalising you.

34 thoughts on “Google Penalising Popups”

  4. Yo, so I checked out 789clubios recently. The games are decent, and the signup process was smooth. Nothing crazy mind-blowing, but a solid choice if you’re looking for something new. Check it out here: 789clubios

  9. Yo, C77com fam! Just checked out the site, and it’s looking fresh. Easy to navigate, and the games are legit. Definitely worth a spin! Check it out here c77com.

  10. Interesting points about evolving digital security! Seeing tools like AI Nano Banana democratize image editing is fascinating – and a new vector for potential manipulation we need to consider. Vigilance is key!

  13. Hi, I do think this is an excellent website. I stumbledupon it ; ) I will revisit once again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

  14. Sic bo, baby! Classic game, always a thrill. Sicbogames.com seems to have it dialed in. If you are a sic bo enjoyer be sure to visit: sic bo.

  16. Bong88999, yeah, it’s alright. Nothing too crazy, but it gets the job done. If you’re looking for something simple and straightforward, it might be your thing. bong88999

  19. I really like what you guys tend to be up too. This kind of clever work and coverage! Keep up the amazing works guys I’ve incorporated you guys to my blogroll.

  20. Xosohoaphat, I’m not super impressed with this site but its not the worst, it does the job so if you are looking for a quick win, then give this a go! Here’s the link to the site: xosohoaphat

  22. Neo79bet, ah? Heard some good things. Their odds are competitive, lah. Need to deposit a bit to check everything properly, but first impressions quite ok. Maybe my new main site? See for yourself at neo79bet.

  28. jiliko – Jiliko Online Casino Philippines: Secure Jiliko Login, Register, App Download & Best Slots. Experience Jiliko Online Casino Philippines! Enjoy secure Jiliko login, fast Jiliko register, and top Jiliko slots. Jiliko app download now for the best PH gaming. visit: jiliko

  33. Yo, just checked out q789game and it seems like a decent spot for some quick gaming sessions. The site’s pretty straightforward, so you won’t get lost. Worth a look if you’re bored. Check it out q789game!

  34. Heard some buzz about j10game. Might be worth checking out if you’re hunting for something new to play. The site looks slick enough. Give it a spin j10game!

Leave a Reply

Your email address will not be published. Required fields are marked *