Simplistic & Classy Email Template
When you have a big offer going on, it can be a challenge to get your message across while getting your message heard. The people you’re sending emails to aren’t opening it to a cup of tea on the sofa like they would to one of the favourite novels. Their attention span is minute at best. Grab their attention with an email that stands out right from the word go. Big and bold is the key.
By putting a strong image at the very start of the email with an equally strong heading (“Spring Offer”), we captured the audience immediately. Some tactfully placed icons showing the company’s services showed what the company was about with ease – especially useful since the majority of the audience weren’t aware who the company was.
Keeping with the strong theme, a clear call to action at the end of the email drives home the message. As an added bonus and to give the reader a few more options to act, a final row of call to actions features at the very bottom of the email, just in case they missed the first one.