Find a Depot

Browse all depots

There’s no need to be confused with difference between trigger emails and regular emails – We’ll explain what you need to know. We’ll throw in ‘automated’ emails for good measure, too.So, let’s begin –

What is a trigger email?

A trigger email is an email automatically sent by an ESP (Email Service Provider) or by a website’s CMS (Content Management System). In plainer English, it’s an email that gets automatically sent by a system, usually without the need for a human action, such as clicking a send button. They’re easy opportunities to keep in touch with your customers. Set them up, then sit back and relax…or just focus on other areas of your business.  

Common uses of trigger emails

  • “Thank you for subscribing to our newsletter” emails – Yes, you should be sending an email confirmation after someone subscribes! We’ve given a quick low down on how email subscription confirmation emails should look here
  • “Thank you for downloading our PDF” – Hopefully if you have a PDF, whitepaper or case study you want someone to download, you’re capturing their email address and maybe even emailing the link to them through a trigger email. If so, make the most of this new, valuable data and send the downloader a trigger email to show yourselves off a little bit more
  • “Your order confirmation” – A pretty email with pictures of the products the customer has ordered, along with pricing, delivery info and maybe even some related products
  • Latest blog update – You’ve worked hard collecting a list of contacts. You’ve worked hard writing enticing blogs. Join up your experience by sending out a trigger email to your contacts as soon as you publish a new blog. Pro tip – Monitoring the people who click on the links on this trigger will show you who is really interested in your company

There are plenty more you could add to this list, but these above are the top priorities to get in place.  

What we mean by “regular” email campaigns

nut-shell

In a nut shell (sorry, the boss made us do it), these are the marketing email campaigns you may be sending every week, other week or once a month, to show off your latest products, news and offers. These marketing campaigns, also known as e-newsletters, you’ll probably be sending out to your entire database in a completely manual process, i.e. you’re writing the content for each email, then manually scheduling and sending the email itself.   And so to our Easter Egg –

A quick explanation of email automation

This does overlap trigger emails slightly, but it also crosses into email segmentation territory too. Email automation is the process of setting up an email, or a chain of emails, the send automatically based on a user action or a period of time. As an example, when someone subscribes to your newsletter, you can set up a trigger email to say “Thank you for subscribing”. You could then send another email 7 days later to show off what’s great about your company, in a not-too-salesy way. If we use a luxury handbag retailer as an example, the email 7 days later could be: “Ever wanted to see how handmade leather is really made”. We’re not saying “Here’s 90% off for 24 hours”, this is a softer sell, but we digress. The point is, that email is automated. You could even do a third email 14 days later – “Where our leather comes from”, for example. Again, that’s an automated email. Set these automated emails up once, schedule them to go to any subscriber in the set time frame and that’s it. Your work here is done. That wraps it up for this blog. If you want some help getting these emails in place, please feel free to get in touch

51 thoughts on “The difference between trigger email campaigns and regular email campaigns

  1. Jilioklogin, huh? Interesting name. Tried logging in and it was pretty straightforward. Got in, played a bit, and no complaints. Seems legit if you’re trying to get your game on. Give it a shot at jilioklogin

  2. That’s a great point about balancing strategy & luck in casino games! Seeing tools like AI Nano Banana democratize complex image editing-no downloads needed-is similarly empowering for creatives. It’s all about accessible power!

  3. Checking out ta28. This one is quite interesting. Would recommend, solid choice for something new. Let me know what you think of the website once you visit it yourself! ta28

  4. Gboslot1, yeah? Not bad, not bad. Had a little flutter there myself. Some decent slots on offer, seems legit enough. Give it a whirl and see what you think: gboslot1

  5. Yo, tai188bet looks promising. They’ve got a solid selection of games and the site’s not clunky like others I’ve tried. Worth a look if you’re into online betting. Check out tai188bet and let me know what you think!

  6. VN123vip? Nghe cái tên là thấy sang xịn mịn rồi đó. Không biết chất lượng thế nào, nhưng mà cứ vào thử xem sao. Biết đâu lại vớ được món hời. Let’s go vn123vip!

  7. Got the 555winapp on my phone. Works great, easy to place bets when I’m out and about. It’s pretty intuitive, so even my grandma could use it! Highly recommended for mobile gaming! Download it here: 555winapp

  8. Hey, gotta mention 68boss. I signed up, and it delivered pretty neat experiences. I was surprised by their customer service, actually helpful. Check it out: 68boss.

  9. Alright, folks, heard of 33win7bet? Gave it a spin the other day. Not too shabby, got a decent selection of games. UI’s alright, nothing groundbreaking but does the job. Worth a look if you’re hunting for something new! 33win7bet

  10. Topbet24, huh? Gave it a whirl. The bonuses were kinda tempting, gotta admit. Game selection’s decent, nothing crazy. Could be worth a punt if you’re looking for some bonus action. Just saying! topbet24

  11. Mobile betting is where it’s at. JJbetapp looks sleek and easy to use from what I’ve seen. If you’re on the go, this could be the app for you. Download it here jjbetapp.

  12. N666bet… the name a bit scary, but the site actually quite user-friendly. Fast payouts (so far!) and the customer support is responsive. I like! Try your luck at n666bet.

  13. 38wincom? Yeah, I’ve poked around there. It’s got a decent selection, and the odds aren’t bad. Worth comparing to the usual suspects. Might just find something good! Give it a look here: 38wincom

  14. Interesting read! Understanding those RTP ranges (94.5%-98.2%) really highlights the long-term probabilities at play. Thinking of trying my luck with a wj2 game – volatility seems key! Great analysis of the factors influencing outcomes.

  15. [2857]PHBET Online Casino Philippines: Register, Login & App Download for Top Slots Experience the best at PHBET Online Casino Philippines! Quick phbet register, easy phbet login, and phbet app download for top phbet slots. Play and win today! visit: phbet

  16. Just checked out 23betlogin and it looks pretty slick! Easy to navigate, and I’m liking the selection of games. Definitely giving it a shot this weekend. Check it out 23betlogin!

  17. Aight check it, downloaded the tk666apk and it’s pretty smooth. Runs well on my phone and the graphics are decent. Good option for mobile gaming on the go: tk666apk

  18. Okay, so I’ve been exploring fortune games lately, and this one stands out. It’s got a good selection and smooth gameplay, plus I’ve actually won a bit! Maybe give fortune games a look!

  19. Gachoic1.com? Okay, I can get behind that stuff right there. You have to see it to believe it and I hope they will get more stuff out there to see. If you like gachoic1.com you will see some very good things.

  20. Okay, so tibj388 is one of those sites. Could be worse. I’ve spent some time here. Do your research, but hey maybe you’ll win big! Check it out here tibj388.

  21. Alright, gonna be real, I haven’t spent a *ton* of time on vui123vip. But from what I’ve seen, it’s alright. Maybe give it a shot if you’re looking for something new. Link here vui123vip.

Leave a Reply

Your email address will not be published. Required fields are marked *