The Cullimore Group of Companies have been the industry-leaders in aggregates, concrete, inert waste removal and a whole host of related services, since 1967. A family run company taking ownership of the South West of England, they take pride in delivering the best products and the best service to their customers.
To celebrate Cullimore’s 50 years at the top of their game, they decided to refresh their look on their website. Their huge range of vehicles are iconic and highly recognisable to anyone in the South West, and all of these vehicles are always immaculately presented and stand out from the rest. The website needed to be a continuation of that brand image, matching the high aesthetic quality they achieve with their vehicles.
The customer base of Cullimore Group are hard workers with little time to browse online. They’re less tech-savvy than a typical millennial; a complicated website wouldn’t suit Cullimore’s needs. The website had to be easy to move around, with an impeccable mobile experience for the visitors who need to get info from Cullimore’s on the go. With their previous website it was unknown how many visitors were using a desktop computer versus mobile device, however we looked at the industry’s typical demographic and used that knowledge to drive the mobile experience. The previous website wasn’t mobile optimised either, so this meant there was potential loss of capturing new customers due to them not being able to navigate as easily as they could have. Now the new site is live, 47% of their visitors browse the website on a mobile device or tablet. This alone is well above industry averages for device usage but reenforces the value of them now having a mobile friendly website.
The website we delivered ticked all the boxes – It maintains their branding and their brand image. It’s easy to use, modern and conveys the right message. Most importantly, it also maintains a warm, family-run feel. Have a look around the Cullimore website and let us know what you think.